Philips is going to show the world the first cinema-proportioned LCD television with 21:9 aspect ratio. The Philips Cinema 21:9 is a 56-inch LCD TV with the Ambilight technology.
Traditional LCD televisions compromise on this experience by distorting the picture to fill the screen – losing the full scope of the original shot – or by displaying the picture in letterbox format with black bars at the top and bottom. Cinema 21:9 solves these issues to give the viewer an uncompromised and absorbing cinematic viewing experience, never before available in the home.
Using highly advanced formatting technology, regular 16:9 content from sources such as TV broadcasts and games consoles is also adapted to fill the 21:9 screen.