While Nikon’s P90 offers 24x optical zoom, the company introduces also the CoolPix L100 that has 15x optical zoom. Nikon’s CoolPix L100 is a 10 Megapixel camera with a 15x Zoom-NIKKOR lens, Nikon’s EXPEED processor and a 3-inch LCD display.
The L100 features 80-3200 ISO sensitivity, 1cm macro shooting, image sensor shift vibration reduction, Motion Detection, In-Camera Red-Eye Fix, D-Lighting, Distortion Control, Face-priority AF and Smile mode.
CoolPix L100 has 44MB internal memory and supports SD/SDHC cards. It is powered by AA battries instead of rechargeable Li-ion Battery. Nikon CoolPix L100 will be available in March for $279.