Hitachi announced two lines of USB 2.0 external hard drives, the SimpleTOUGH and the SimpleDRIVE. The SimpleTOUGH is a rugged external hard drive that is water- and shock-resistant. It can sustain a three meter drop (9.8 feet) and able to withstand the pressure of a one-ton class commercial truck. Based on Hitachi’s TravelStar hard drives, the SimpleTOUGH is available in 250GB ($99.99), 320GB ($119.99) and 500GB ($149.99) capacities.
Hitachi’s SimpleDRIVE Mini, on the other hand, is a compact portable hard drive. It is available in serveral colors and capacities, including Red Wine with 250GB, Blue Disk with 320GB and carbon fiber for a textured black look with 500GB. They are priced at $89.99, $109.99 and $139.99 respetively.