This is PowerUSB, a USB-controlled power strip designed to be used with computer to control power to electronics. The strip has four outlets and two of them are always-on and the other two can be controlled through software to power on external devices.
The PowerUSB comes with a USB cable for connecting to computer and software needed to control the two power outlets. The PowerUSB strip offers universal world sockets accepting plugs from all countries. It will be released in August.