Sony introduces the new Alpha SLT-A37, an entry-level DSLR camera with Sony’s Translucent Mirror Technology that allows fast shooting, non-stop phase detection autofocus and continuous live image preview. The camera sports a 16 Megapixel Exmor APD HD CMOS image sensor and BIONZ image processor. It features a 3-cross 15-point AF system with tracking autofocus to keep faces and fast moving subject in sharp focus. The Translucent Mirror technology also enables the A35 to capture split-second action with up to 7fps burst shooting.
The SteadyShot INSIDE stabilization is included reduce effect of camera shake, and there is also Clear Image Zoom with Pixel Super Resolution Technology that can doubles effective focal length by magnifying the center of your image while maintaining full pixel count. The camera features 100-16,000 ISO, Auto Portrait Framing, Superior Auto mode, Face Detection, Smile Shutter, 3D Sweep Panorama mode, built-in Auto HDR, RAW support and Six Creative Style settings. There also is Anti-Dust technology to help keep the CMOS sensor clean.
The Alpha A37 can record 1080/60i/24p Full HD videos in AVCHD format and it has HDMI output to bring HD footage to a big screen. The camera comes with a TruFinder with 1440k dot resolution and 100% coverage, and a tilting 2.7-inch Clear Photo LCD display. It supports Memory Stick PRO Duo/PRO-HD Duo and SD/SDHC/SDXC memory cards. The A37 will be released in June with an 18-55mm kit zoom lens (model SEL1855) for about $599.99.
Along with the camera, Sony also brings the new SAL18135 18-135mm F3.5-5.6 telephoto zoom with about 8x zoom range. According to Sony, the lens’ SAM design assures smooth, rapid, whisper-quiet autofocus operation and Direct Manual Focus for accurate fine-tuning of focus. The lens will be available in July for $499.99. It will also be offered as kit lens with Sony A-mount cameras:
- α37 camera kit with 18-135mm lens: $800
- α57 camera kit with 18-135mm lens: $1,000
- α65 camera kit with 18-135mm lens: $1,200
- α77 camera kit with 18-135mm lens: $1,700