The compact digital camera market is somewhat decling due to the rise of smartphone. People are not willing to pay for a basic compact camera as smartphones nowadays can simply do the job. To stay in the market, camera makers are adding advanced features to their digital compacts. The latest one is Nikon’s CoolPix A, a pocket-sized shooter with DSLR-grade sensor. Aiming at Sony’s RX100 and Full-frame RX1 and FujiFilm’s X100/X100s, the new flagship model sports Nikon’s DX-format COMS image sensor.
The CoolPix A is equipped with a 16.2 Megapixel DX-format sensor and an all-glass NIKKOR 18.5mm fixed focal lens to capture high-quality, detailed images, even in low-light condition. With an f/2.8 aperture, the lens allows users to take photos with a blur backgrounds for professional-looking photos. The camera also features quick AF performance and a 4fps high-speed burst shooting to capture any moment. It has full P/S/A/M exposure controls, 100 – 25,600 ISO sensitivity, Scene Modes, in-camera editing functions and ability to shoot RAW (NEF) images.
The DX-format CoolPix is capable of Full HD 1080p/30fps video recording with stereo sound. HDMI output is available for showing videos on HDTV. Its memory card slot supports SD, SDHC and SDXC memory cards. Optional WU-1a wireless mobile adapter can be connected for WiFi connectivity that allows you to transfer photos and videos wirelessly.
Coming in March, the Nikon CoolPix A will be available for $1099.95. It comes in black and silver.