Sony adds to its Cyber-shot lineup a new ultra slim digital camera, the DSC-TX66 that measures just 12.2mm at its thinnest part, which is about the thickness of a standard AA size battery. The camera sports a 18.2 Megapixel Exmor R CMOS image sensor and a 5x optical zoom lens. It features super fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light, and packs BIONZ high-speed image processor. The TX66 also includes Extra High Sensitivity technology for enhanced low light performance.

Sony Cyber-shot DSC-WX150 Blue

Sony is launching in May two new compact long-zoom cameras, the Cyber-shot DSC-WX150 and DSC-W690, which are the world’s thinnest 10x optical zoom cameras on the market. Both cameras are equipped with 10x optical zoom lens with 25mm wide angle and the newly developed AA lens element. The WX150 adds the Clear Image Zoom technology extending the zoom range to 20x at full resolution, and sports BIONZ image processor. The WX150 features 18.2 Megapixel Exmor R CMOS sensor while the W690 has a 16.1 Megapixel CCD imager.

Canon WFT-E7A Wireless File Transmitter

Other than the Speedlite 600EX-RT and Speedlite Transmitter ST-E3-RT, Canon has also introduced a number of accessories for the new EOS 5D Mark III DSLR, including the WFT-E7A Wireless File Transmitter, the GP-E2 GPS Receiver, and the BG-E11 Battery Grip.

Canon Speedlite 600EX-RT

Along with the announcement of the new EOS 5D Mark III DSLR, Canon also brings two new accessories for its EOS DSLR cameras. The former is the flagship model in the Speedlite line and ideal for wedding portrait and photojournalism, and both of them support Canon’s new radio-based wireless flash technology. The new Speedlite 600EX-RT

Canon introduces a new digital SLR camera, the EOS 5D Mark III, to celebrate the 25th anniversary of the EOS system. The new model sits between the 5D Mark II and the top model EOS 1D X. It is equipped with a newly designed 22.3 Megapixel full-frame CMOS image sensor and DIGIC 5+ image processor for enhanced noise reduction and processing speed.

Sony Cyber-shot DSC-HX10V

Other than the the high-end HX200V and mid-range HX20V and HX30V, Sony will also release in March the more affordable DSC-HX10V and DSC-H90 long zoom cameras. They are equipped with 16x optical zoom lens, and the HX10V includes Clear Image Zoom technology to extend zoom range to up to 40x. The HX10V packs 18.2 Megapixel Exmor R CMOS image sensor and BIONZ image processor, while the H90 gets 16.1 Megapixel Super HAD CCD sensor.

Sony is launching in Europe market a new waterproof Handycam digital camcorder, the GW55VE with Full HD capability. Made for everyday adventures, the pocket-sized IP58 rugged camcorder is waterproof to depths of 5m. shockproof to withstand drops from 1.5 meters (meets MIL-STD 810F Method 516.5-Shock standard) and dustproof. It records Full HD 1920x1080p videos at 50fps in MPEG4-AVC/H.264 AVCHD format.

Along with the 30x zoom Cyber-shot HX200V, Sony also brings the more compact Cyber-shot DSC-HX30V and DSC-HX20V camera with 20x optical zoom. They are equipped with 18.2 Megapixel Exmor R CMOS image sensor, 20x optical zoom lens and BIONZ processor that rapidly analyzes the Extra-High Sensitivity data from the sensor. With Clear Image Zoom technology, they can even provide 40x zoom. Each of them has a 3-inch LCD display and offers HDMI output.

For those who are looking for a super long zoom camera, here comes another choice. Sony’s new Cyber-shot DSC-HX200V, successor to the HX100V, is the company latest ultra zoom camera featuring a 30x optical zoom lens (27-810mm in 35mm format). Using Sony’s Clear Image Zoom technology, the zoom range can be extended by 2x, providing 60x zoom.

Sony Cyber-shot DSC-W650 Red

Sony adds three new entry-level Cyber-shot point-and-shoot digital cameras – the DSC-W610, DSC-W620 and DSC-W650. All of them feature Sony’s 360 Sweep Panorama mode for users to capture seamless 360-degree panoramic images with one easy “press and sweep” motion. Their Intelligent Auto mode automatically optimizes camera settings based on outside shooting environment.