Olympus launches a new digital camera, the SZ-31MR iHS with a long-zoom lens and the iHS Technology. In fact, the SZ-31MR looks just like the new SZ-12/SZ-14 but of course it gets more functions and features. With a compact and lightweight body, the camera sports a 24x Wide-Angle Optical Zoom Lens and a 16 Megapixel back-illuminated sensor. The new iHS (Intelligent, High-Sensitivity and High-Speed) technologies are there to deliver “excellent images and videos in the most challenging backlit and low light conditions.” It even offers 48x Super-Resolution Zoom in case you need to get closer to your subject.

Olympus brings a new compact long-zoom digital camera, the SZ-12 (known as SZ-14 in Europe and Australia) featuring a powerful 24x optical zoom lens with 25mm wide angle that utilizes high performance ED glass (Extra-low Dispersion glass) and Olympus’ double-sided aspherical lens technology. To deliver clear images even in low light, the camera offers the Dual Image Stabilization, combing sensor-shift image stabilization with high ISO sensitivity and fast shutter speeds.

Leica launches a new compact long zoom digital camera, the V-LUX 3 that is basically a re-badged Panasonic LUMIX FZ150, succeeding the V-LUX 2. Featuring a 12.1 Megapixel CMOS image sensor, the new camera does Full HD 1920×1080/60p video recording in AVCHD format. It is equipped with a Leica DC Vario-Elmarit 4.5 – 108 mm f/2.8 – 5.2 ASPH. 24-fold super-telephoto zoom lens with 24x optical zoom (25–600 mm in 35 mm format).

Following the Lumix DMC-FZ47, Panasonic brings another 24x super-zoom digital camera, the LUMIX DMC-FZ150 as the a top-end model of the LUMIX FZ-series, replacing the FZ100 model. As the big brother of the FZ47, the new FZ150 looks exactly the same but, of course, adds new functions and improvements. The new long-zoom camera features a 12.1 Megapixel MOS image sensor and a 25mm ultra wide-angle LEICA DC VARIO-ELMARIT lens with powerful 24x optical zoom range. It is also equipped with Venus Engine that quad-circuit system for processing large amount of progressive images and full HD data at high speed.

Olympus SZ-30MR

Following the 18x zoom SZ-10, Olympus has just announced in Europe market two more ultra zoom digital camera, including the new SZ-30MR.  It is the first camera ever to offer simultaneous recording of 1080p Full HD movies and 16 Megapixel still photos, thanks to Olympus’ Multi Recording technology with Dual Engine TruePic III+ image processor.

In addition to the D-Lux 5 based on LX5, Leica brings also the V-Lux 2 24x ultra zoom digital camera which is rebranded from Panasonic FZ100. Leica has made some minor change to the design of the FZ100 and replaces the Panasonic and LUMIX branding with Leica.

Other than the FZ40, Panasonic also brings the LUMIX DMC-FZ100 digital camera, a top-of-the-line model in the FZ-series that is the company’s first “hybrid compact digital camera with a MOS sensor”. It packs a 14.1 Megapixel sensor, a 24x zoom LEICA DC VARIO-ELMARIT lens and a 3-inch swivel LCD display. The flagship FZ100 records Full HD 1080 video in AVCHD format.

Panasonic launches the latest addition to the FZ-series, the LUMIX DMC-FZ40 digital camera with a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT 24x optical zoom lens and manual operations. The FZ40 is a follow-up to the FZ35 with 18x zoom.

Samsung announced the HZ25W(aka WB5000 in Europe and Korea markets), a super-zoom camera with a Schneider-KREUZNACH lens that offers an impressive 24x optical zoom with a 26mm wide-angle. The WB5000 …

Pentax X70 is a prosumer ultra zoom digital camera with a 24x optical zoom lens. It has a 12 Megapixel image sensor and offers 50-6400 ISO. The camera has a high-speed shooting mode that takes up to 11 photos per second and is able to record 720p HD video clips. The camera has a 2.7-inch LCD screen.