Canon PowerShot ELPH 530 HS White

Canon announced for the US market two new PowerShot ELPH digital cameras, the flagship long-zoom ELPH 530 HS measuring just 0.78-inch thick and the ELPH 320 HS. Both models are equipped with WiFi connectivity allowing users to upload photos and videos to the Canon iMAGE GATEWAY online services or to social networks such as Facebook, Twitter, YouTube, directly from the camera.

Canon PowerShot ELPH 520 HS

Canon introduces two new compact digital cameras, the PowerShot ELPH 520 HS and the PowerShot ELPH 110 HS. Both of them are equipped with DIGIC5 image processor for high-quality images, and HS SYSTEM that lets you take bright, clear photos in an even wider range of shooting situations. They also include the new Advanced Smart AUTO, which detects up to 58 scenes varying from non-human moving subjects to people, landscapes, pets and vehicles, helping the camera determine the best mode of shooting.

Canon PowerShot ELPH 510 HS Black

In addition to the SX150 IS, Canon also introduces the PowerShot ELPH 510 HS (aka IXUS 1100 HS in Europe) and ELPH 310 HS (aka IXUS 230 HS in Europe) digital cameras with the HS SYSTEM that combines a 12.1-megapixel, high-sensitivity CMOS sensor and DIGIC 4 Image Processor to enhance image quality in low-light settings. The HS SYSTEM also educes noise at high ISO speeds and expands the camera’s dynamic range to allow for greater detail and color when shooting in darker settings.

Canon PowerShot ELPH 300 HS

Other than the touchscreen model ELPH 500 HS, Canon adds another two models to its PowerShot ELPH range, the ELPH 300 HS (known as IXUS 220 HS in Europe and as IXY 410F in Japan) and the ELPH 100 HS (known as IXUS 115 HS in Europe and as IXY 210F in Japan). They both are equipped with 12.1 Megapixel high-sensitivity CMOS sensor and DIGIC 4 image processor with HS SYSTEM that enhances image quality in low-light situations.

In addition to the long zoom, GPS-equipped PowerShot SX230 HS, Canon introduces also the stylish PowerShot ELPH 500 HS (known as IXUS 310 HS in Europe and as IXY 31S in Japan) digital camera with a touch panel LCD. With a 12.1 Megapixel CMOS sensor and DIGIC 4 image processor, the camera comes with the HS SYSTEM technology to enhance image quality in low-light situations without the need for a flash.