Nikon’s new CoolPix S30 is a rugged compact digital camera targeted at families. The new camera is shock resistant to withstand falls from heights of up to 80 cm; dust resistant; and waterproof up to three-meters. With the S30, parents can preserve priceless memories of their babies easily. It has three large buttons, movie-record, shutter release and power, at the top and four flexible buttons on the back of the camera for adjusting and applying camera settings easily.

Along with the new S9300 and S9200, Nikon also adds the CoolPix S6300 to its S-series. The S6300 is also a compact digital camera with a long zoom range featuring a 10x optical zoom NIKKOR lens with 25mm wide angle, just like its predecessor S6200. The camera has a stylish design with a rounded form and metallic feel. It packs a 16 Megapixel backside illumination CMOS image sensor, EXPEED C2 image processor and a 2.7-inch LCD display.

Nikon introduces the new CoolPix S9300 and the CoolPix S9200 compact digital cameras as the the successors to the S9100. Though with a slim and compact form factor, both cameras are equipped with a thin 18x optical zoom NIKKOR lens that covers a wide range of angles of view from wide-angle 25 mm to super-telephoto 450 mm.

In addition to the ultra zoom P510, Nikon also updates the P-series with the new CoolPix P310 compact digital camera, which is the successor to the CoolPix P300. With a compact body, the camera packs a 16.1 Megapixel Backside Illuminated (BSI) CMOS sensor and a 4.2x wide angle optical zoom NIKKOR glass lens with a fast f/1.8 maximum aperture to deliver excellent low-light performance.

Following the CoolPix P500 last year, Nikon brings the new CoolPix P510 ultra zoom digital camera in 2012. While its predecessor P500 gets a 36x optical zoom lens, the P510 further the zoom range featuring a 42x optical Zoom-NIKKOR ED glass lens with 24mm wide angle. The camera is equipped with Nikon’s EXPEED C2 digital image processing engine to ensure quality images and videos. It is able to focus as close as 0.4 inches (1cm).

Nikon is launching a new compact digital camera, the CoolPix S100 with a refined design and advanced functions. The S100, successor to the S80, comes with a 3.5-inch OLED touchscreen with wide viewing angle and easy operation. Thanks to slim, right-angle optics zoom lens, the camera is so slim at just 18.1mm. It is equipped with EXPEED C2 image processing engine.

In addition to the S6200, Nikon introduces the CoolPix S8200 compact digital camera. While its predecessor S8100 does only 10x zoom, the new S8200 gets a 14x optical zoom NIKKOR lens with 25mm wide angle. It sports a 16 Megapixel backside illumination CMOS image sensor and EXPEED C2 image processor.

Nikon brings the new S6200 digital camera to replace the S6100. The new camera features a 16 Megapixel image sensor and a 10x optical zoom 25mm wide angle NIKKOR ED glass lens. It is equipped with the EXPEED C2 image processing engine and features ISO up to 3200 and lens-shift vibration reduction (VR) function for camera shake compensation.

Nikon announced the new CoolPix S1200pj digital camera with built-in projector, just like its predecessor, S1100pj. As Nikon’s third projector camera, the S1200pj offers a 40% increase in projection brightness and three times greater projection contrast, enabling projection of vivid images at a projection size of up to 60-inch display. It can even be connected to an iPhone, iPad or iPod touch via the dedicated cable for showing images and movies stored on these devices as well as online content from websites such as YouTube.

Nikon adds to its CoolPix line the new AW100, a rugged camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The new camera has a newly designed rugged chassis that is built to withstand harsh environments, making it waterproof, freeze proof and shockproof.