Lensbaby announced the Scout with Fisheye, fun and affordable manual focus Fisheye SLR camera lens. The lens is available in mounts for all popular SLR bodies, including those from …

At the PMA 2010, Sigma introduces five new HSM (Hyper Sonic Motor) camera lenses:

Sigma APO 50-500mm F4.5-6.3 DG OS HSM – 10x zoom ratio, Sigma Optical Stabilizer, Maximum magnification ratio of 1:3.1, Super Multi-Layer Coating, Four SLD (Special Low Dispersion) glass elements

Canon introduces the second generation EF 70-200mm f/2.8L IS II USM lens. Canon has redesigned the internal elements of the lens and adds a fluorite …

Nikon AF-S NIKKOR 24mm f-1.4G ED

Nikon introduces two new NIKKOR lenses, the ultra fast AF-S NIKKOR 24mm f/1.4G ED and the ultra wide AF-S NIKKOR 16-35mm f/4G ED VR. Both of them have water-resistant body and feature the Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance and Nano-Crystal Coating that minimizes instances of internal ‘ghosting’ and flaring.

Olympus announced two new Micro Four Thirds lenses, the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (35mm equivalent 18–36mm) and M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 (35mm equivalent 28–300mm).

Pentax announced the new smc D FA MACRO 100mm F2.8 WR lens, which features the company’s original weather-resistant construction. This new macro lens sports “a high-grade, aluminum barrel with the high-quality, exclusive exterior design and finish unique to the PENTAX D FA series lenses”.

Nikon announced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens, which is designed specifically for …

Canon EF 100mm f-2.8L Macro IS USM lens with Hybrid Image Stabilization

Along with the announcement of the EOS 7D, Canon introduces the new EF 100mm f/2.8L Macro IS USM lens, which is the first camera lens featuring Canon’s new Hybrid Image Stabilization (Hybrid IS) technology to compensate for both angle camera shake and shift camera shake, up to four shutter speed steps. It is compatible with all EOS cameras.

Pentax is going to announce the new X70 prosumer level digital camera the the PMA 2009. Ths X70 is a 12 Megapixel digital camera featuring a 24x optical zoom lens with wide-angle. It has high-speed shooting mode that takes up to 11 photos per second.

Sigma announced the launch of the 24-70mm F2.8 IF EX DG HSM lens for DSLR cameras. Priced at 123,800 Yen, Sigma’s 24-70mm F2.8 IF EX DG HSM zoom lens features HSM (Hyper Sonic Motor) offering …