FujiFilm FinePix XP150

FujiFilm is launching three new rugged digital cameras, the FinePix XP150, XP100 and XP50 for active users to take photos in the most demanding shooting conditions. These cameras provid Four-Way Protection. The XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M) while the XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M). All three models are Freezeproof to 14°F (-10°C) and Dustproof.

Ricoh launches its all-new G700 rugged digital camera, created for demanding professionals, that is IPX8 water-, dust-, and shock- resistant and is also chemical resistant. The 12.1 Megapixel G700 features a 5x optical zoom lens with 28mm wide angle, 1cm macro, 3-inch LCD display and a SD/SDHC card slot with SD WORM (write once read many) card support.

Sony announced the new Cyber-Shot DSC-TX5, the world’s thinnest and smallest waterproof digital camera. The ultra tough camera that is waterproof up to 10 feet of water for an hour and is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof.

FujiFilm unviles the FinePix XP10 (aka XP11), a compact ergonomic digital camera that is ‘Four-Proof’ – Waterproof up to 10 feet, Shockproof up to 3 feet, Freezeproof up to 14°F and Dustproof. Based on the design of FinePix Z33WP, the XP10 is housed in a metal uni-body chassis with a tactile grip finish.

Casio announced the new EX-G1, which is the first model in the company’s new EXILIM G line. The G1 is shock-resistant, waterproof, dustproof digital camera and measures just 0.78-inch, making it the world’s slimmest shock-proof camera.

AgfaPhoto introduces the DC-600uw underwater digital camera that is waterproof up to 10 meter and dustproof. The DC-600uw features a 6 Megapixel CCD image sensor, a fixed focus lens, 5x digital zoom and a 2.4-inch LCD display.

Panasonic presents the Lumix DMC-TS1, the world’s first waterproof, shockproof and dustproof digital camera. Like the ZS3, the Lumix TS1 has AVCHD Lite 720p High Definition (HD) video recording capabilities. It is a 12.1 Megapixel camera with a 28mm wide-angle LEICA DC VARIO-ELMAR 4.6x optical zoom lens and a 2.7-inch LCD display.