Pentax introduces its 13th generation of rugged waterproof digital camera, the Optio WG-2 and the Optio WG-2 GPS that are the successor to the WG-1. The two new rugged cameras are adventure proof. They are not just waterproof to up to 40 feet (12 meters), but are also shockproof to withstand from drops up to 5 feets, crushproof to withstand weights up to 220 LBF (pound force), coldproof to sub-freezing temperatures of minus 10 degrees C, and dustproof to operate in dusty environments. A tough mineral crystal cover protects internal lens elements and a SP coating helps eater sheet off the optical surface.

Canon brings a new rugged digital camera, the PowerShot D20 built for active photographers, which is the successor to the D10. The new D20 is waterproof to 33 feet (10 meters), shockproof to withstand up to 5.0 feet (1.5 meter) drop, temperature-resistant from 14°F to 104°F, and dustproof. It sports 12.1 Megapixel CMOS sensor and DIGIC 4 image processor, and features HS SYSTEM for enhanced low-light shooting performance.

Olympus is launching a new rugged digital camera, the TOUGH TG-320, for active consumers. Designed to take hard knocks of everyday life, the camera is waterproof to 10 feet, shockproof to withstand five-foot drops to the hard ground, freezeproof to operate in freezing snowstorms (to 14 degrees Fahrenheit), and dustproof.

FujiFilm FinePix XP150

FujiFilm is launching three new rugged digital cameras, the FinePix XP150, XP100 and XP50 for active users to take photos in the most demanding shooting conditions. These cameras provid Four-Way Protection. The XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M) while the XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M). All three models are Freezeproof to 14°F (-10°C) and Dustproof.

Olympus expands its TOUGH line with the new TG-810 ultra-rugged “four-proof” digital camera. Designed to capture all of your extreme adventures, no matter where you go, the camera is shockproof, waterproof, freezeproof and crushproof. It can be submerged up to 33-feet under water, withstand a 6.6-foot drop, and operate when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). It has a airtight construction that is impervious to dust, dirt and other particles.

Pentax announced the new waterproof Optio W90 digital camera. In fact, the W90 is four-proof offering enhanced waterproof, shockproof, dustproof, and coldproof performance. It features Digital Microscope mode with LED lighting to capture small but intriguing subjects.

Sony announced the new Cyber-Shot DSC-TX5, the world’s thinnest and smallest waterproof digital camera. The ultra tough camera that is waterproof up to 10 feet of water for an hour and is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof.

FujiFilm unviles the FinePix XP10 (aka XP11), a compact ergonomic digital camera that is ‘Four-Proof’ – Waterproof up to 10 feet, Shockproof up to 3 feet, Freezeproof up to 14°F and Dustproof. Based on the design of FinePix Z33WP, the XP10 is housed in a metal uni-body chassis with a tactile grip finish.