FujiFilm announced the X-Pro 1, its all-new premium interchangeable lens digital camera made to “deliver outstanding image quality that rivals current DSLR cameras”. The new camera packs FujiFilm’s newly developed 16 Megapixel APS-C X-Trans CMOS image sensor, incorporating a new filter array and Fujifilm’s EXR Processor Pro technology, “capable of delivering resolution that is parallel, if not superior, to a full frame sensor”.

Other than the new SL-series ultra zoom bridge cameras, FujiFilm has also designed the FinePix S4500, S4400, S4300 and S4200 “for users who want maximum reach without compromising image quality or convenience”. With similar features and form factor, the S-series lacks the dual zoom control for flexible shooting feature and TTL hotshoe found on the SL models. The S4500, S4400, S4300 and S4200 all sport 14 Megapixel CCD image sensor, a 200,000 dots Electronic Viewfinder (EVF) and a 3-inch LCD display. While the SL models use rechargeable Li-ion battery, the S models use 4 AA batteries which is convenient for on-the-go digital camera users.

FujiFilm brings the FinePix Z110 compact, stylish digital camera as the successor to the FinePix Z90. Though look like FinePix Z1000EXR, the Z110 doesn’t have FujiFilm’s EXR CMOS image sensor, but a 14 Megapixel CCD sensor. It sports a Fujinon 5x optical zoom lens and a 2.7-inch LCD screen.

FujiFilm FinePix T400

FujiFilm has newly announced the FinePix T350 (aka T360) and FinePix T400 entry-level long zoom compact cameras. Both compact cameras are equipped with Fujinon 10x optical zoom and are still thin enough to fit in your jeans or shirt pocket. The T400 sports 16 Megapixel CCD sensor and the T350 has 14 Megapixel sensor. They have a 3-inch LCD display.

FujiFilm brings a new compact, stylish digital camera to the CES 2012, the FinePix Z1000EXR (also known as Z1010EXR) with a “super-stylish” exterior, which is the successor to the FinePix Z900EXR. The new camera sports a 16 Megapixel EXR CMOS image sensor, which has been redesigned to priorities light sensitivity with a 30% reduction in digital noise over its predecessor, ensuring smoother tones in both highlight and shadow areas at higher ISO settings. Measuring just 18mm thick at its thickest point, it comes with a Fujinon 5x optical zoom lens.

FujiFilm FinePix XP150

FujiFilm is launching three new rugged digital cameras, the FinePix XP150, XP100 and XP50 for active users to take photos in the most demanding shooting conditions. These cameras provid Four-Way Protection. The XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M) while the XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M). All three models are Freezeproof to 14°F (-10°C) and Dustproof.

FujiFilm introduces SL-series ultra zoom bridge digital cameras that sits between DSLRs and point-and-shoot cameras. All four models, FinePix SL300 (aka SL305), SL280, SL260 and SL240, offer the image quality and versatility of a DSLR combined with the convenience and portability of a compact camera. All four cameras sport 14 Megapixel CCD image sensor and a 3-inch LCD display with 460,000 dots.

Fujifilm FinePix JX580

Other than the JZ250 and JZ100 8x zoom cameras, FujiFilm adds five new models to its JX-series, including the FinePix JX700 (aka JX710), JX580 (JX590), JX550, JX520 and JX500. These affordable cameras have a compact design and are easy to use. All of them are equipped with a Fujinon 5x optical zoom lens, and support 720p HD movie recording.

FujiFilm FinePix JZ250

If the 20x/15x FinePix F770EXR/F750EXR/F660EXR long zoom cameras are just too much for you, consider the other two new offerings from FujiFilm, the FinePix JZ250(aka JZ260) and the FinePix JZ100 (aka JZ110), both equipped with a Fujinon 8x optical zoom lens with 25mm wide angle. They both feature optical image stabilization to improve image quality and ISO up to 3200.

FujiFilm FinePix F770EXR with GPS

FujiFilm brings three new compact long-zoom digital cameras, the FinePix F770EXR with GPS (aka F770EXR), F750EXR and F660EXR (aka F665EXR). All three models are equipped with a newly improved 1/2″ 16 MegaPixel EXR-CMOS sensor for superior performance in low light situation. Other the camera maker’s other EXR cameras, these compact long-zoom shooter feature the EXR Auto mode with Motion Detection to ensure subjects is captured clearly in low light condition. There are, of course, EXR HR (High Resolution), EXR DR (Dynamic Range), EXR SN (Signal to Noise) priority modes for you to choose from, in case you don’t want the camera to made the choice for you.