FujiFilm introduces its M-Mount adapter for its X-Pro1 interchangeable lens digital camera system. With this adapter, users can now use Leica M-mount lenses on their X-Pro1. It has a three-piece aluminum and stainless steel construction, and a 27.8mm lens mount to sensor distance.

FujiFilm introduces its new FinePix XP170, a rugged digital camera which is the successor to the XP150. The new camera is not just waterproof (to 10 meters), but is also shockproof to 2 meter drop, freezeproof to -10°C and dustproof. It has a shockproof bumper design and comes with anti-slip rubber grip. Its battery compartment is sealed with a double lock for waterproofing. The 14 Megapixel camera sports a 5x optical zoom with 28mm wide angle.

FujiFilm announced the X-Pro 1, its all-new premium interchangeable lens digital camera made to “deliver outstanding image quality that rivals current DSLR cameras”. The new camera packs FujiFilm’s newly developed 16 Megapixel APS-C X-Trans CMOS image sensor, incorporating a new filter array and Fujifilm’s EXR Processor Pro technology, “capable of delivering resolution that is parallel, if not superior, to a full frame sensor”.

Other than the new SL-series ultra zoom bridge cameras, FujiFilm has also designed the FinePix S4500, S4400, S4300 and S4200 “for users who want maximum reach without compromising image quality or convenience”. With similar features and form factor, the S-series lacks the dual zoom control for flexible shooting feature and TTL hotshoe found on the SL models. The S4500, S4400, S4300 and S4200 all sport 14 Megapixel CCD image sensor, a 200,000 dots Electronic Viewfinder (EVF) and a 3-inch LCD display. While the SL models use rechargeable Li-ion battery, the S models use 4 AA batteries which is convenient for on-the-go digital camera users.

FujiFilm brings the FinePix Z110 compact, stylish digital camera as the successor to the FinePix Z90. Though look like FinePix Z1000EXR, the Z110 doesn’t have FujiFilm’s EXR CMOS image sensor, but a 14 Megapixel CCD sensor. It sports a Fujinon 5x optical zoom lens and a 2.7-inch LCD screen.

FujiFilm FinePix T400

FujiFilm has newly announced the FinePix T350 (aka T360) and FinePix T400 entry-level long zoom compact cameras. Both compact cameras are equipped with Fujinon 10x optical zoom and are still thin enough to fit in your jeans or shirt pocket. The T400 sports 16 Megapixel CCD sensor and the T350 has 14 Megapixel sensor. They have a 3-inch LCD display.

FujiFilm brings a new compact, stylish digital camera to the CES 2012, the FinePix Z1000EXR (also known as Z1010EXR) with a “super-stylish” exterior, which is the successor to the FinePix Z900EXR. The new camera sports a 16 Megapixel EXR CMOS image sensor, which has been redesigned to priorities light sensitivity with a 30% reduction in digital noise over its predecessor, ensuring smoother tones in both highlight and shadow areas at higher ISO settings. Measuring just 18mm thick at its thickest point, it comes with a Fujinon 5x optical zoom lens.

FujiFilm FinePix XP150

FujiFilm is launching three new rugged digital cameras, the FinePix XP150, XP100 and XP50 for active users to take photos in the most demanding shooting conditions. These cameras provid Four-Way Protection. The XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M) while the XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M). All three models are Freezeproof to 14°F (-10°C) and Dustproof.

FujiFilm introduces SL-series ultra zoom bridge digital cameras that sits between DSLRs and point-and-shoot cameras. All four models, FinePix SL300 (aka SL305), SL280, SL260 and SL240, offer the image quality and versatility of a DSLR combined with the convenience and portability of a compact camera. All four cameras sport 14 Megapixel CCD image sensor and a 3-inch LCD display with 460,000 dots.

Fujifilm FinePix JX580

Other than the JZ250 and JZ100 8x zoom cameras, FujiFilm adds five new models to its JX-series, including the FinePix JX700 (aka JX710), JX580 (JX590), JX550, JX520 and JX500. These affordable cameras have a compact design and are easy to use. All of them are equipped with a Fujinon 5x optical zoom lens, and support 720p HD movie recording.