Nikon releases the new D3100 entry-level digital SLR camera, the successor to the D3000. The D3100 features 14.2 Megapixel Nikon DX-format CMOS image sensor, the new EXPEED 2 image processing engine, ISO 100-3200 (up 12800) and a 3-inch LCD display. As a DSLR for beginner, the D3100 has the Guide Mode, an in-camera guidance that shows you step-by-step how to change camera settings.

Nikon announced the new D7000 digital SLR camera designed for “passionate photographers who demand exceptional performance, reliability, and unprecedented levels of control and versatility in a compact form factor”.

Olympus is launching the PEN E-P2 black-on-black kit. This exclusive limited availability kit includes the PEN …

Sony Alpha A33

Sony announced its Alpha A33 (SLT-A33) and A55 (SLT-A55V) digital SLR cameras. Both new Alpha cameras sports Sony’s new Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting. They both have “a translucent mirror, which enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focusing at speeds never before possible.”

Canon announced its new EOS 7D Studio Version (7DSV) DSLR camera, ideal for professional school and event photographers which features four levels of “locking” camera controls for studio environments.

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Pentax launches eight new colors for its K-x digital SLR camera. Joining the original White, Black, Red, and Navy colors, Pentax brings Chocolate, Beige, Olive, Pink, Purple, Blue, Green and Orange. All of them come as kit with DA L 18-55 lens. Each of them is priced at $649.95.

Canon China introduces the EOS 550D Jackie Chan Eye of Dragon special edition. The camera body comes with gold Dragon logo of Jackie Chan, who is Canon’s spokesperson in China. The Jackie Chan kit includes a Canon EF-S 180145MM lens, a camera case, a strap and an album book, all with Jackie’s logo (except the lens).

Canon introduces the EOS 550D (aka EOS Kiss X4 in Japan and EOS Rebel T2i in the US) Digital DSLR camera as the follow-up to the EOS 500D. As Canon’s latest entry-level DSLR, the 550D sports a 18 Megapixel APS-C CMOS image sensor, DIGIC 4 image processor and ISO 100-6400 (expandable to 12,800).

Olympus adds the PEN E-PL1 to its Micro Four Thirds lineup. As the company’s third Digital PEN camera, the PEN E-PL1 is basically a Lite version or budget version of the original E-P1, sporting a 12.3 Megpaixel Live MOS Image sensor, which is also used on E-30 and E-620 DSLRs.

Sony introduces a new member of its Alpha DLSR line, the entry-level Alpha a450 that sit in between the a500 and a350. The camera is equipped with Sony’s 14.2 Megapixel Exmor CMOS image sensor and BIONZ image processing engine. It also offers Auto HDR in-camera high dynamic range imaging.