Sony launches a new Walkman digital music player, the small and lightweight B170. The player has built-in USB connector, just like a USB flash drive, and you can load your song with simply drag-and drop, with no need to install diver or software. You can even plug the player to HiFi audio systems or car audio for direct music playback. It features the ZAPPIN search technology that will scan your music collection and lets you preview a snatch of each track without menus or playlists.

Transcend’s MP300 is a basic digital music player with a ultra light and compact design, measuring just 15g. The player supports MP3, WAV and WMA music files and offers up to 15 hours of playback time with internal Li-polymer battery. It provides intuitive control that can be operated easily with one hand, and has dual-color LED indicator.

eMatic eSportsClip

eMatic launches three new MP3 players, the eSportsClip, Prism-e8 and JR-e6, all come in dynamic life-style colors. All three models come with 5 Megapixel digital camera with LED flash for users to take photos and capture video. They all support playback of MP3, WAV, WMA audio formats as wel as MP4, AVI, FLC video and JPG, PNG, GIF, BMP, TIFF images. You can also find FM radio.

Creative introduces a new MP3 player, the ZEN X-Fi3, follow-up to the X-Fi2, with Bluetooth connectivity. The new compact players features a 2-inch LCD display with touch-buttons. It supports, in addition to MP3, WAV, WMA, Audible 4, the FLAC lossless audio format as well as iTunes Plus – also known as unprotected AAC (.m4a). With Bluetooth support, the player can connect with Bluetooth-enabled headphones and speakers for wireless music playback.

SanDisk announced a new stylish Sansa Clip Zip MP3 music player with rich features and an affordable price. The new player has a 1.1-inch LCD color display and an updated user interface that makes it easier for users to navigate songs. The Zip supports MP3, WMA, OGG, FLAC as well as AAC (DRM-free iTunes compatible) and Audiobooks.

Korean company iRiver is launching the new T9 compact MP3 player with built-in G-sensor that allows users to skip to next song by simply shaking the player. Like some USB flash drives, the T9 has a sliding USB connector for easy PC connection. Users can also play MP3 files on the T9 by plugging it to any music system with USB port. Other than “Shake to Skip”, the T9 also offers the Switch UI that utilizes G-sensor to recognize the orientation and activates a different set of funcions accordingly.

Creative expands its ZEN line with the new ZEN Style M300 Bluetooth wireless music player. Suppoting Bluetooth 2.1 with A2DP and AVRCP, the M300 allows users to enjoy music …

SanDisk introduces the new Sansa Fuze+ portable media player, replacing the Sansa Fuze. The new Sansa Fuze+ is so compact that it firs in your palm and has a sleek and thin styling. The Fuze+ comes with a 2.4-inch LCD display and a new capacitive touchpad for playback control.

Transcend introduces its Classy White product collection for trendy-minded and Mac users. The collection includes StoreJet 25D2-W portable hard drive, JetFlash 530, …

Sony announced the launch of its new Walkman NWZ-E350 Series portable media players. Two models will be released next month, the 4GB NWZ-E353 and the 8GB …