Pentax introduces its 13th generation of rugged waterproof digital camera, the Optio WG-2 and the Optio WG-2 GPS that are the successor to the WG-1. The two new rugged cameras are adventure proof. They are not just waterproof to up to 40 feet (12 meters), but are also shockproof to withstand from drops up to 5 feets, crushproof to withstand weights up to 220 LBF (pound force), coldproof to sub-freezing temperatures of minus 10 degrees C, and dustproof to operate in dusty environments. A tough mineral crystal cover protects internal lens elements and a SP coating helps eater sheet off the optical surface.

Pentax has just announced in the US its all-new Optio VS20, a long zoom digital camera with a vertical shutter-release button. As the first point-and-shooter digicam to get the a second vertical shutter-release button, its second shutter button comes with zoom lever for effortless portrait oriented shooting. The VS20 is equipped with a 16 Megapixel CCD image sensor, a high-power 20X optical zoom lens and a 3-inch large LCD display.

Pentax launches a new compact ultra zoom digital camera, the Optio RZ18 with a powerful 18x optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto (in the 35mm format). The 16 Megapixel camera comes with a large 3-inch HVGA LCD display.

Pentax introduces a new compact digital camera, the Optio S1 with an eye-catching, gem-like finish. The new S1 has a ultra lightweight body and comes in striking Chrome or a glossy Black or Green. The 14 Megapixel S1 sports a 28mm wide angle 5x optical zoom lens, a 2.7-inch LCD display. It features Sensor-shift PENTAX Shake Reduction (SR) system, PENTAX Auto Picture mode, Fast Face Detection, Smile Capture and High Dynamic Range (HDR) mode.

Pentax Optio WG-1 GPS

Pentax announced two new adventure series digital cameras, the Optio WG-1 and the Optio WG-1 GPS that are waterproof, dustproof, shockproog, coldproof and crushproof, “taking adventure photography to new heights”. Two cameras are nearly identical, with the WG-1 GPS comes with GPS functionality to track and record positional data recording with images making it easy for users to check the shooting locations of captured images.

Other than the Optio RS1000 with removable faceplates, Pentax also announced in Japan the Optio NB1000 that is customizable using “Lego” bricks. Actually, those are not Lego but nanoblock by Japanese firm Kawada diablock.

Alongside the 10x zoom Optio RZ10, Pentax also releases the Optio RS1000 digital camera that can be personalized using a choice of 11 standard skins that ship with it. Consumers can even use the included SKINIT gift card to design and order a free, high quality, pre-cut, 3M vinyl skin from skinit.com or download the PENTAX PERSONAL SKIN DESIGNER Adobe Air-based software to create their own skins.

Pentax introduces the Optio RZ10, a new digital camera with 10x optical zoom lens covering focal lengths from 28mm wide angle to 280mm telephoto (in the 35mm format). The new long-zoom camera record 1280x720p HD movie at 30fps and includes the Movie SR (Shake Reduction) mode.

Pentax announced the new waterproof Optio W90 digital camera. In fact, the W90 is four-proof offering enhanced waterproof, shockproof, dustproof, and coldproof performance. It features Digital Microscope mode with LED lighting to capture small but intriguing subjects.

Pentax Optio I-10

Pentax launches the new slim and stylish Optio I-10 that has a design inspired by the classic look of film SLR cameras and the Optio H90 with a clean, contemporary design. Both cameras have a 12.1 Megapixel CCD sensor, 5x optical zoom lens with 28mm wide angle and 2.7-inch LCD display.