FujiFilm introduces its new FinePix XP170, a rugged digital camera which is the successor to the XP150. The new camera is not just waterproof (to 10 meters), but is also shockproof to 2 meter drop, freezeproof to -10°C and dustproof. It has a shockproof bumper design and comes with anti-slip rubber grip. Its battery compartment is sealed with a double lock for waterproofing. The 14 Megapixel camera sports a 5x optical zoom with 28mm wide angle.

Panasonic launches a new entry-level rugged digital camera, the compact LUMIX DMC-TS20. Compare to its brother TS4, the entry-level TS20 (aka DMC-FT20) is less capable that it is waterproof to 16 feet (5 meters), shockproof to approximately 5 feet (1.5 meters), dustproof and freezeproof to temperatures as low as 14ºF. The camera is equipped with 16.1 Megapixel image sensor. While the TS4 does Full HD recording, the TS20 supports 1280x720p HD video recording. It also lacks GPS.

Panasonic introduces its latest rugged digital camera, the LUMIX DMC-TS4 (aka DMC-FT4) replacing the LUMIX TS3/FT3. In fact, not many differences can be found between the TS4 and the TS3, but Panasonic does add some new functions to the new model. The TS4, like its predecessor, is waterproof to 40 feet (12 meters), shockproof to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14ºF, and dustproof. The shooter is capable of Full HD video recording in AVCHD and MP4 formats.

Unlike other gadgets, rugged digital cameras can be very stylish and slim. Sony shows you its latest creation, the Cyber-shot DSC-TX20, a ultra slim, stylish yet rugged digital camera ideal for everyday adventures, from skiing to trips to the beach or pool. The TX20 is waterproof up to 5 meters, shockproof up to 1.5m, freezeproof (up to 14F) and dustproof.

Sony is launching the new Cyber-shot DSC-TX200V, a compact, slim, stylish and rugged digital camera. The new shooter is waterproof to 5 meters (16 feet), freezeproof to 14°F and dustproof. It features a new reinforced glass design on the front and a sleek, compact design that fits the slimmest pocket or purse. The TX200V, follow-up to the TX100V, sports a 18.2 Megapixel Exmor R COMS image sensor, and a new BIONZ processor that combined to deliver low-noise images; and a 5x optical zoom lens with Clear Image Zoom technology that boosts the zoom range to 10x.

Olympus’ TOUGH TG-820 is the latest addition to the TOUGH line, which sets a new benchmark for Waterproof, Shockproof, Freezeproof, Crushproof and Dustproof performance. Intended to deliver superb image quality even in extreme environments, the TG-10 iHS includes the new iHS (Intelligent, High-Sensitivity and High-Speed) family of technologies. The camera is waterproof to 33 feet, shockproof to 6.6 feet, freezeproof to 14 °F and even Crushproof to a weight of 220 pounds, and dustproof.

Pentax introduces its 13th generation of rugged waterproof digital camera, the Optio WG-2 and the Optio WG-2 GPS that are the successor to the WG-1. The two new rugged cameras are adventure proof. They are not just waterproof to up to 40 feet (12 meters), but are also shockproof to withstand from drops up to 5 feets, crushproof to withstand weights up to 220 LBF (pound force), coldproof to sub-freezing temperatures of minus 10 degrees C, and dustproof to operate in dusty environments. A tough mineral crystal cover protects internal lens elements and a SP coating helps eater sheet off the optical surface.

Canon brings a new rugged digital camera, the PowerShot D20 built for active photographers, which is the successor to the D10. The new D20 is waterproof to 33 feet (10 meters), shockproof to withstand up to 5.0 feet (1.5 meter) drop, temperature-resistant from 14°F to 104°F, and dustproof. It sports 12.1 Megapixel CMOS sensor and DIGIC 4 image processor, and features HS SYSTEM for enhanced low-light shooting performance.

Nikon’s new CoolPix S30 is a rugged compact digital camera targeted at families. The new camera is shock resistant to withstand falls from heights of up to 80 cm; dust resistant; and waterproof up to three-meters. With the S30, parents can preserve priceless memories of their babies easily. It has three large buttons, movie-record, shutter release and power, at the top and four flexible buttons on the back of the camera for adjusting and applying camera settings easily.

Olympus is launching a new rugged digital camera, the TOUGH TG-320, for active consumers. Designed to take hard knocks of everyday life, the camera is waterproof to 10 feet, shockproof to withstand five-foot drops to the hard ground, freezeproof to operate in freezing snowstorms (to 14 degrees Fahrenheit), and dustproof.