Sony adds to its Alpha DSLR camera line the latest Alpha A57 camera with Translucent Mirror technology. replacing the one-and-a-half year old Alpha A55. According to Sony, the Translucent Mirro design directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting. The DSLR packs a 16.1 Megapixel APS-C Exmor APS HD CMOS sensor and  a latest-generation BIONZ engine. It offers an ISO range from 100 to 16,000 and extendable to up to ISO 25,600.

Sony Alpha A77 with SAL1650

Sony launched two new high-end DSLR cameras, the Alpha A77 (SLT-A77) and the Alpha A65 (SLT-A65), both equipped with Translucent Mirror Technology to deliver quick response and fast shooting. Both A77, successor to the A700, and A65 sport 24.3 Megapixel Exmor APS HD CMOS image sensor and enhanced BIONZ processor. They is capable of super-fast continuous burst shooting with phase-detection AF with A77 at 12fps and A65 at 10fps.

In addition to the translucent mirror-equipped Alpha A33 and A55, Sony announced its flagship Alpha A580 and Alpha A560 digital SLR cameras, both capable of HD video recording in AVCHD format and 7fps shooting in Speed Priority Continuous Advance mode. Equipped with BIONZ image processor, the A580 and A560 gets 16.2 Megapixel and 14.2 Megapixel Exmor APS HD CMOS image sensor respectively.

Sony announced two new additions to its α (Alpha) digital SLR range, the entry-level DSLR-A390 and DSLR-A290 desogned for first-time DSLR users. The A390 and A290 both feature 14.2 Megapixel image sensor, 40-segment honeycomb-pattern SPC exposure system, image-sensor shift mechanism SteadyShot image stabilization system, built-in flASH and a 2.7-inch LCD screen.

Sony NEX-5

Sony officially announced the NEX-3 and NEX-5 ultra-compact Alpha DSLRs with interchangeable lenses, joining the company’s Alpha α family. These cameras offers a ultra small form factor at the same time deliver DSLR picture quality and responsive shooting, thanks to the ‘mirrorless’ construction that shrinks the thickness of NEX-5 to just 24.2mm and  that of NEX-3 to 25.4mm at their slimmest point. The NEX-5 is in fact the world’s smallest and lightest1 interchangeable lens digital camera.

At the PMA 2010, Sony introduces its concept of ultra compact Alpha DSLR camera that utilizes Exmor APS HD CMOS sensor. The compact system, to be called NEX, packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses.

Sony introduces a new member of its Alpha DLSR line, the entry-level Alpha a450 that sit in between the a500 and a350. The camera is equipped with Sony’s 14.2 Megapixel Exmor CMOS image sensor and BIONZ image processing engine. It also offers Auto HDR in-camera high dynamic range imaging.

Along with the a550 and a500, Sony introduces the Alpha a850 full-frame DSLR camera that shares the same 24.6 megapixel sensor and most features of the flagship a900 DSLR camera.

Sony introduces the new Alpha a550 and a500 digital SLR cameras to its Alpha DSLR line, both feature Sony’s Exmor CMOS image sensor and BIONZ image processor with color-noise reduction. The 14.2 Megapixel a550 and 12.3 Megapixel a500 both offer ISO sensitivity up to 12800.

Sony officially introduces its new Alpha A900, which is the world’s first DSLR to have a 24.6 effective Megapixel full-frame CMOS sensor. Sony A900 is equipped with dual Sony BIONZ image processors for razor-sharp shooting responses, and outstanding image quality.

The …