Toyota launches in Japan the new Mark X, a “sporty and luxurious” rear-wheel-drive sedan. The Mark X can be powered by either a 2.5-liter V6 that produces 203 horsepower …

Toyota introduces in Japan the new Sai luxury hybrid sedan that will be on sale on Japan on 7 December. Toyota’s Sai features a gasoline-electric Toyota Hybrid System (THS) II with a 2.4-liter Atkinson cycle combustion engine for outstanding fuel efficiency and use of Ecological Plastic (made from plant-derived materials) for approximately 60% of the interior surface area.

Toyota announced the all-new 2010 Prius hybrid car. Powered by a 1.8-liter four-cylinder engine with VVT-i offering 98 hp at 5,200 rpm and 105 lb-ft torque at 4,000 rpm. 2010 Toyota Prius’s magnet synchronous electric motor, on …

Toyota is going to launch its iQ in the Europe market in January next year. The Toyota iQ is a small car that are eco-friendly, though not electric power, with a CO2 emission starting ar 99g/km. Two models will be available, one powered by a 1.0 litre VVT-i petrol engine and and the other by a 1.4 litre D-4D engine. Both of them onform to Euro IV regulations.

Toyata announced its new Highlander with a 2.7L four-cylinder engine. The engine is able to offer 187 horsepower at 5,800 RPM and 186 lb-ft at 4,100 RPM. The Highlander has a six-speed automatic transmission.

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Toyota introduces its own Segway, named Winglet. There are three models, the 462mm high Type S, 680mm Type M and the 1130mm tall Type L. They offers a max cruising speed of just over 3mph. Production of Winglet is expected to begin in 2010.

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According to Auto Observer, Toyota is preparing it next generation of Prius for 2009 launch. The new Prius will be powered by a 1.8 liters engine and will come with a nickel metal hydride batteries to start. It is expected that the Prius will …

Fortune magazine has released the list of America’s Most Admired Companies 2008. With the launch of the popular iPhone, Apple is the new Number 1 in the list, up from No. 7 last year. Another tech giant is Google, which …

Here is a video demo, from Winding Road Magazine, of the self-parking feature of the Lexus LS460L luxury car. The Lexus LS460L has a 380hp, 4.6L V8 engine which can go from 0-60km/h in just 5.4 seconds. Watch the video after the jump.

Toyota shows us its new 2008 SCION xB Urban Utility Vehicle. It is powered by a 2.4-liter, 4-cylinder, DOHC 16-valve EFI with VVT-i engine which can produce 158 hp @ 6,000 rpm horsepower.
The Scion xB “urban ulitity vehicle”, as that moniker suggests, was never meant to tackle the rugged outdoors. Instead, it is supposed to be infinitely useful for us city-dwellers driving on those paved roads. The new xB is larger, responding to requests from customers for a “bigger box.” Even so, it has “soft angles”, “elongated headlamps”, and “pronounced fenders.” The single backup light on the left bumper is an interesting touch.