Olympus’ TOUGH TG-820 is the latest addition to the TOUGH line, which sets a new benchmark for Waterproof, Shockproof, Freezeproof, Crushproof and Dustproof performance. Intended to deliver superb image quality even in extreme environments, the TG-10 iHS includes the new iHS (Intelligent, High-Sensitivity and High-Speed) family of technologies. The camera is waterproof to 33 feet, shockproof to 6.6 feet, freezeproof to 14 °F and even Crushproof to a weight of 220 pounds, and dustproof.

Pentax introduces its 13th generation of rugged waterproof digital camera, the Optio WG-2 and the Optio WG-2 GPS that are the successor to the WG-1. The two new rugged cameras are adventure proof. They are not just waterproof to up to 40 feet (12 meters), but are also shockproof to withstand from drops up to 5 feets, crushproof to withstand weights up to 220 LBF (pound force), coldproof to sub-freezing temperatures of minus 10 degrees C, and dustproof to operate in dusty environments. A tough mineral crystal cover protects internal lens elements and a SP coating helps eater sheet off the optical surface.

Canon brings a new rugged digital camera, the PowerShot D20 built for active photographers, which is the successor to the D10. The new D20 is waterproof to 33 feet (10 meters), shockproof to withstand up to 5.0 feet (1.5 meter) drop, temperature-resistant from 14°F to 104°F, and dustproof. It sports 12.1 Megapixel CMOS sensor and DIGIC 4 image processor, and features HS SYSTEM for enhanced low-light shooting performance.

Nikon’s new CoolPix S30 is a rugged compact digital camera targeted at families. The new camera is shock resistant to withstand falls from heights of up to 80 cm; dust resistant; and waterproof up to three-meters. With the S30, parents can preserve priceless memories of their babies easily. It has three large buttons, movie-record, shutter release and power, at the top and four flexible buttons on the back of the camera for adjusting and applying camera settings easily.

Olympus is launching a new rugged digital camera, the TOUGH TG-320, for active consumers. Designed to take hard knocks of everyday life, the camera is waterproof to 10 feet, shockproof to withstand five-foot drops to the hard ground, freezeproof to operate in freezing snowstorms (to 14 degrees Fahrenheit), and dustproof.

FujiFilm FinePix XP150

FujiFilm is launching three new rugged digital cameras, the FinePix XP150, XP100 and XP50 for active users to take photos in the most demanding shooting conditions. These cameras provid Four-Way Protection. The XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M) while the XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M). All three models are Freezeproof to 14°F (-10°C) and Dustproof.

Nikon adds to its CoolPix line the new AW100, a rugged camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The new camera has a newly designed rugged chassis that is built to withstand harsh environments, making it waterproof, freeze proof and shockproof.

Olympus expands its TOUGH line with the new TG-810 ultra-rugged “four-proof” digital camera. Designed to capture all of your extreme adventures, no matter where you go, the camera is shockproof, waterproof, freezeproof and crushproof. It can be submerged up to 33-feet under water, withstand a 6.6-foot drop, and operate when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). It has a airtight construction that is impervious to dust, dirt and other particles.

SeaLife is going to launch in March its Mini II Dive and Sport Camera that is compact, rugged and easy to use. Readu for adventure, the Mini II is depth tested waterproof to 130 feet, rubber armored for a sure grip and shockproof tested up to 6ft/2m. It is ideal for Scuba divers, snorkelers, boaters, hikers, paddlers and any fun-seeking adventurer.

Pentax Optio WG-1 GPS

Pentax announced two new adventure series digital cameras, the Optio WG-1 and the Optio WG-1 GPS that are waterproof, dustproof, shockproog, coldproof and crushproof, “taking adventure photography to new heights”. Two cameras are nearly identical, with the WG-1 GPS comes with GPS functionality to track and record positional data recording with images making it easy for users to check the shooting locations of captured images.